|
|---|
|
|
 Coltrin & Associates created The Connected Entrepreneur Program, an innovative national initiative to be executed at a grass roots, local level to promote 3Com’s small business leadership. Leveraging the firm’s close ties and personal relationship with former CEO of the YWCA, Prema Mathai-Davis, Coltrin & Associates brought 3Com and the YWCA of the U.S.A. together to launch this nationwide initiative, entitled Connected Entrepreneur and NetPrepGYRLS. |
|---|
The programs were designed to enlist small businesses to help bridge the digital divide in underserved communities. 3Com, The YWCA and Coltrin & Associates together achieved all the objectives of the launch, including support and coverage from: a) the world’s leading spokesperson: President Clinton; b) the top national newspaper: The New York Times; c) the top wire service: Associated Press; d) the top business broadcast outlet: CNBC, among others.