 Coltrin & Associates raised national awareness of Intermountain Health Care’s notable success in lowering costs and improving health by boosting quality of services. As part of this campaign, Coltrin gave strategic consultation and communications support for three media tours, a community relations campaign, and the production of a video news release.
As a result of Coltrin’s activities, IHC was highlighted in a wide array of articles and national broadcast interviews, including front page coverage in the New York Times, appearances on CNBC, CNN and numerous articles in trade and top-tier publications such as Money Magazine, Forbes, USA Today, Wall Street Journal, InformationWeek, CIO Magazine, Investor’s Business Daily, AMDA News, Time, Health Data Management, AMA News and NurseZone. Additionally, the video news release reached over 8 million viewers.
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