Coltrin Case Study - Quiznos Sammies Launch


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In the fall of 2007, in order to create a value proposition and augment its menu, Quiznos introduced its new Sammies, gourmet, low-calorie, flatbread sandwiches. Coltrin & Associates created a top twenty market media campaign, introducing the sandwich to national, regional and local press. This launch resulted in 150 stories in national, regional and local print and online media generated through working with the Associated Press. Additional media coverage came from the New York Times, Fortune, Houston Chronicle and appearances on FOX Business’ Cavuto and Money for Breakfast.

In the fall of 2007, in order to create a value proposition and augment its menu, Quiznos introduced its new Sammies, gourmet, low-calorie, flatbread sandwiches. Coltrin & Associates created a top twenty market media campaign, introducing the sandwich to national, regional and local press. This launch resulted in 150 stories in national, regional and local print and online Quiznos Sammies media generated through working with the Associated Press. Additional media coverage came from the New York Times, Fortune, Houston Chronicle and appearances on FOX Business’ Cavuto and Money for Breakfast.