Its GPS-like technology in development was housed in a chip so small it could be placed almost anywhere, in a cell phone, inside equipment at a job site, or on a child’s hair band. The user could check the location of the chip online at any time during the day. Coltrin took S5 Wireless’ executive team on a multi-city media tour that resulted in coverage in more than 175 outlets nationally from working with the Associated Press. Additionally, the technology received coverage in multiple trade outlets, receiving recognition as one of the top ten technologies in the San Jose Mercury News along with the iPhone and the Nintendo Wii.