Chapters, Canada’s largest book retailer, hired Coltrin to increase a takeover bid offer by implementing a communications strategy focused on the financial community. Through an  aggressive two-month communication initiative, Coltrin took the original offer from $13 per share for 4.8 million shares (a value of $62 million), to the final offer of $17 per share for 7.1 million shares ( a value of $121 million) - an increase in valuation of $59 million.
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