 Coltrin & Associates was selected by Ericsson, the world’s largest telecommunications network supplier with $27 billion in annual revenue, to promote Ericsson’s involvement and sponsorship of two boats in the 2008-2009 Volvo Ocean Race. The around-the-world 37,000 nautical mile yacht race is known as the Everest of competitive sailing. During the race’s three-week stopover in Boston, Coltrin & Associates successfully branded Ericsson’s participation in the Volvo Ocean Race as a creative and profitable marketing tool for the company to reach new and existing customers around the world, with media coverage including the Associated Press, Boston Globe, Boston Herald and a live interview with Ericsson’s CEO on CNB.
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