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Coltrin & Associates created The Connected Entrepreneur Program, an innovative national initiative to be executed at a grass roots, local level to promote 3Com’s small business leadership. Leveraging the firm’s close ties and personal relationship with former CEO of the YWCA, Prema Mathai-Davis, Coltrin & Associates brought 3Com and the YWCA of the U.S.A. together to launch this nationwide initiative, entitled Connected Entrepreneur and NetPrepGYRLS. The programs were designed 

to enlist small businesses to help bridge the digital divide in underserved communities. 3Com, The YWCA and Coltrin & Associates together achieved all the objectives of the launch, including support and coverage from: a) the world’s leading spokesperson: President Clinton; b) the top national newspaper: The New York Times; c) the top wire service: Associated Press; d) the top business broadcast outlet: CNN, among others. 
»New York Times April 9, 2000
»CNN April 6, 2000
»PCWorld April 5, 2000

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