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Coltrin & Associates created The Connected Entrepreneur Program, an innovative national initiative to be executed at a grass roots, local level to promote 3Com’s small business leadership. Leveraging the firm’s close ties and personal relationship with former CEO of the YWCA, Prema Mathai-Davis, Coltrin & Associates brought 3Com and the YWCA of the U.S.A. together to launch this nationwide initiative, entitled Connected Entrepreneur and NetPrepGYRLS. The programs were designed 

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to enlist small businesses to help bridge the digital divide in underserved communities. 3Com, The YWCA and Coltrin & Associates together achieved all the objectives of the launch, including support and coverage from: a) the world’s leading spokesperson: President Clinton; b) the top national newspaper: The New York Times; c) the top wire service: Associated Press; d) the top business broadcast outlet: CNN, among others. 
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»New York Times April 9, 2000
»CNN April 6, 2000
»PCWorld April 5, 2000

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