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In addition to successfully branding Burger King's management team, Coltrin also created campaigns to launch new products. In order to launch its new chicken sandwich, Burger King created Subservient Chicken, an online chicken that would obey your every command. Coltrin created a communications strategy to publicize Subservient Chicken that crashed the website and spiked web-traffic for days, drove revenue and became the basis for Burger King’s very successful IPO.

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»Fast Company December 2, 2010
»Newsweek May 23, 2006

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