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The Salt Lake Organizing Committee (SLOC) which was in charge of the 2002 Winter Olympic Games hired Coltrin & Associates during the Olympic scandal to design and implement a communication strategy that would generate revenue and renew confidence and excitement about the games. Before Coltrin & Associates joined SLOC, sponsorship levels were at an all-time low. Upon completion of the Games, volunteers, ticket sales, ratings and sponsorships levels had surpassed all Olympic records.

During the Games, Coltrin & Associates staffed and handled media relations on behalf of SLOC. More than 9,000 accredited journalists covered the Salt Lake 2002 Winter Olympic Games along with several additional non-accredited

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media. The coverage before, during and after the Games was phenomenal with estimates running between 10,000 and 20,000 articles, including both national and international press. The Salt Lake 2002 Olympic Winter Games were acclaimed as the “most successful Winter Games.”
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