Coltrin was able to drive revenue for Control4 by positioning the company as a leader in the home consumer products market. As a result of strategically placed top-tier print and broadcast media,including the Oprah Winfrey Show, Financial Times, The New York Times, BusinessWeek, and WIRED Magazine, Coltrin was able to create consumer awareness, showcase the Control4 products and capabilities, and brand the senior management team as having a vision for the company and the ability to set and achieve milestones.