InVision was the creator of the first explosives detection system certified by the Federal Aviation Association (FAA). Prior to Coltrin’s public relations activities, the company was not widely known in the industry or public. Coltrin & Associates generated awareness of the need and potential for explosive detection systems for checked luggage and strategically positioned InVision as leaders in this necessary field.
Coltrin worked with InVision to create company identity, and solidify a market category and product. Once the market was defined, Coltrin established the credibility of the management team and differentiated InVision’s solutions from the competition. Coltrin drove company valuation and revenue by demonstrating a need for FAA certification and action.