Results for Our Clients
Life Technologies, a 3.5 million dollar company, had very little top-tier media exposure. The public in general may have been aware that they created and offered medical products and services, but never considered what these tools could do in peoples lives. Coltrin seized the opportunity to publicize the story of the Berry twins, who were both incorrectly diagnosed with Cerebral Palsy at age two, unable to walk or sit up, and with no hope of any future improvement. Through Life Technologies'