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In the fall of 2007, in order to create a value proposition and augment its menu, Quiznos introduced its new Sammies, gourmet, low-calorie, flatbread sandwiches. Coltrin & Associates created a top twenty market media campaign, introducing the sandwich to national, regional and local press. This launch resulted in 150 stories in national, regional and local print and online media generated through working with the Associated Press.

Quiznos Sammies

Additional media coverage came from the New York Times, Fortune, Houston Chronicle and appearances on FOX Business’ Cavuto and Money for Breakfast.

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»Fortune January 20, 2008
»USA Today January 19, 2008
»NBC News January 18, 2008
»Nation's Restaurant News November 9, 2007

Additional Quiznos Coltrin-placed media