When building a corporate image, it is important to work with a public relations agency that is closely connected with owners and senior management of major national media outlets. Coltrin & Associates’ executives serve as officers of the International Radio and Television Society, the Voice of America Broadcast Advisory Committee and the Broadcast Pioneers.
The firm has a substantial track record in obtaining media coverage at all levels including national, local and trade media.
Coltrin & Associates’ clients are regularly featured in such influential publications as Business Week, Fortune, The Wall Street Journal, Newsweek, and Inc. Magazine, and on prominent television network and cable programs. The firm’s strategy for securing media coverage in trade publications generally incorporates periodic in-person briefing sessions with the media, accompanied by a regular program of news releases and follow-up calls to reporters. Coltrin & Associates’s trade press capabilities have enabled one cable communications client to “dominate the trade press,” generating dozens of laudatory press features and news reports on a product introduction.
The firm recommends and practices an ongoing program of personal contact for both national and local media, featuring background briefings, executive interviews and frequent news releases.
As a result, Coltrin & Associates has achieved favorable coverage of such activities as project launches, acquisitions, initial and secondary public offerings, company financing, plant expansions, anniversaries, VIP visits, charitable activities, etc.